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Original scientific paper

https://doi.org/10.3325/cmj.2021.62.56 9

Social media use habits, and attitudes toward e-professionalism among medicine and dental medicine students: a quantitative crosssectional study

Joško Viskić ; Department of Fixed Prosthodontics, School of Dental Medicine, University of Zagreb, Zagreb, Croatia
Dražen Jokić ; Department of Orthodontics, School of Dental Medicine, University of Zagreb, Zagreb, Croatia
Marko Marelić orcid id orcid.org/0000-0003-2596-3359 ; Department of Medical Sociology and Health Economics, Andrija Stampar School of Public Health, University of Zagreb, School of Medicine, Zagreb, Croatia
Lovela Machala Poplašen orcid id orcid.org/0000-0002-1375-6419 ; Andrija Stampar Library, Andrija Stampar School of Public Health, University of Zagreb, School of Medicine, Zagreb, Croatia
Danko Relić ; Department of Medical Statistics, Epidemiology and Medical Informatics, Andrija Stampar School of Public Health, University of Zagreb, School of Medicine, Zagreb, Croatia
Kristijan Sedak orcid id orcid.org/0000-0002-6755-0176 ; Department of Communication Sciences, Catholic University of Croatia, Zagreb, Croatia
Tea Vukušić Rukavina orcid id orcid.org/0000-0002-6466-9024 ; Department of Medical Sociology and Health Economics, Andrija Stampar School of Public Health, University of Zagreb, School of Medicine, Zagreb, Croatia


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Abstract

Aim To describe and compare social media (SM) use hab
-
its, and attitudes of medical and dental students toward
e-professionalism and to determine their opinion on po
-
tentially unprofessional behavior and posts.
Methods In this quantitative cross-sectional question
-
naire study, students of the University of Zagreb School of
Medicine and those of the School of Dental Medicine com
-
pleted a survey-specific questionnaire on the use of SM,
SM habits, and attitudes toward e-professionalism.
Results Of the 714 collected questionnaires, we analyzed
698 (411 from medical and 287 from dental students). The
most commonly used SM were Facebook (99%) and Ins
-
tagram (80.7%). Unprofessional content was recognized
by both groups. Medical students significantly more fre
-
quently considered the posts containing patient pho
-
tos (61% vs 89.8%;
P
<0.001), describing interaction with
a patient not revealing any personal identifiable informa
-
tion (23% vs 41.8%;
P
<0.001), and containing critical com
-
ments about faculty (53% vs 39.7%;
P
=0.001) to be un
-
professional. Dental medicine students were significantly
more open to communication through SM (39.7% vs
16.3%;
P
<0.001), more often reported that they would ac
-
cept (41.5% vs 12.2%;
P
<0.001), and had accepted (28.2%
vs 5.6%;
P
<0.001) friend requests/follows/tracks from pa
-
tients, and sent friend requests/follows/tracks to their pa
-
tients (5.2% vs 1.2%;
P
=0.002).
Conclusion Both groups were highly aware of e-profes
-
sionalism. Dental students were more desensitized to vi
-
sual representations of patients, and more prone to SM in
-
teractions with patients, which might expose them to the
risk of unprofessional behavior.

Keywords

Hrčak ID:

278867

URI

https://hrcak.srce.hr/278867

Publication date:

23.12.2021.

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