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https://doi.org/10.37741/t.70.3.5

Cruise Traveler’s Experience: Development and Validation of a Scale

Faizan Ali ; Muma College of Business, University of South Florida, Sarasota, USA
Cihan Cobanoglu orcid id orcid.org/0000-0001-9556-6223 ; Muma College of Business, University of South Florida, Sarasota, USA
Sijun Liu orcid id orcid.org/0000-0002-4037-8388 ; Department of Management, Hotel, Resort & Hospitality Management, Dixie L. Leavitt School of Business, Southern Utah University, Cedar City, USA
Naeem Akhtar ; Institute of Business & Management, University of Engineering & Technology Lahore, Lahore, Pakistan
Kisang Ryu ; epartment of Food Service Management, College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea


Puni tekst: engleski pdf 224 Kb

str. 395-410

preuzimanja: 634

citiraj


Sažetak

This study develops a measurement scale to assess cruise traveler experience. Based on the data collected from 341 respondents (Sample 1), exploratory factor analysis resulted in 15 items under four dimensions: Hedonics & escapism, social interaction, recognition & self-esteem, and activities and facilities. This factorial structure was then subjected to confirmatory factor analysis for validation using the second wave of data collected from 396 respondents (Sample 2). Furthermore, this study found significant roles of four dimensions on cruise satisfaction and post-consumption cruise behavior. Thus, this study makes significant contributions to consumer behavior by developing and validating the cruise traveler experience scale.

Ključne riječi

cruise traveler satisfaction; cruise traveler behavioral intention; cruise traveler experience; scale development

Hrčak ID:

279104

URI

https://hrcak.srce.hr/279104

Datum izdavanja:

13.6.2022.

Posjeta: 1.300 *