Vallis Aurea, Vol. 8 No. 1, 2022.
Izvorni znanstveni članak
https://doi.org/10.2507/IJVA.8.1.3.88
THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES
Marten Puyo
orcid.org/0000-0001-9685-8455
; Ichsan Gorontalo University, Indonesia
Sutrisno T
; e Faculty of Economics and Business, University Brawijaya. Malang-Indonesia
Aulia Fuad Rahman
; e Faculty of Economics and Business, University Brawijaya. Malang-Indonesia
Erwin Saraswati
; e Faculty of Economics and Business, University Brawijaya. Malang-Indonesia
Sažetak
This research aims to analyze and understand the influence of typology of defender and prospector strategies on company performance by using moderation of environmental uncertainty. This research is an explanatory study using a quantitative approach with survey methods. This research uses a questionnaire instrument that researchers distribute to managers of companies listed on the Indonesia Stock Exchange (IDX). Data analysis uses moderation regression analysis (MRA). The results showed that the typology of defender and prospector strategies significantly affected the company's performance and environmental uncertainty moderated the influence of defenderand prospector strategy typology on company performance.
Ključne riječi
Defender Strategy Typology; Prospector; Environmental Uncertainty; Company Performance
Hrčak ID:
280019
URI
Datum izdavanja:
30.6.2022.
Posjeta: 589 *