Izvorni znanstveni članak

https://doi.org/10.17559/TV-20220518120528

Supervision Timing Simulation Analysis of Community E-commerce Platform Supply Chain Based on Tripartite Game Model

Ziyu Liu ; School of Economics and Management, Hebei University of Science and Technology, Shijiazhuang, China
Lixia Zhao ; School of Economics and Management, Hebei University of Science and Technology, Shijiazhuang, China
Changli Wu ; School of Economics and Management, Hebei University of Science and Technology, Shijiazhuang, China

Sažetak

With the development of network and the popularity of e-commerce, the network service industry has shown strong development potential, and many community e-commerce platforms have emerged as the times require. In order to ensure the profit of the supply chain of community e-commerce platform and supervise whether the suppliers of enterprises and grid station service providers try their best to participate in value co-creation, this paper introduces the delay parameter a of community e-commerce platform, constructs a three-party evolutionary game model of "community e-commerce platform-grid station service provider-supplier", simulates the strategies of each agent with matlab, studies the behaviours of community e-commerce platform under different delay parameters, and concludes that the delay parameter a of community e-commerce platform has a great influence on the timing of community e-commerce platform supervision. Finally, three suggestions are put forward for the supervision of the supply chain of community e-commerce platform: (1) encourage consumers to report; (2) formulate the reward and punishment system for the settled enterprises; (3) formulating a reasonable supervision system.

Ključne riječi

community e-commerce platform; community e-commerce platform supervision; simulation analysis; supervision timing; tripartite game

Hrčak ID:

284918

URI

https://hrcak.srce.hr/284918

Datum izdavanja:

29.10.2022.

Posjeta: 1.172 *