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Challenges and Opportunities for the Media in a Market Economy

Lars Julin

Puni tekst: engleski pdf 120 Kb

str. 135-139

preuzimanja: 410



The main characteristic of the media in a market economy is constant change,
which must be taken into account by the editorial, journalistic and managerial staff.
The role of the media in helping to create opinion needs to be seen together with the
need to answer the challenges of the market. Cooperation and partnership are the best
ways of handling this changing environment. In international media investment, good
management and clear and independent ownership not linked to strong economic or
political interests is the chief attraction, in addition to the media’s market position and capacity for growth.

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