Pregledni rad
THE INFLUENCE OF SOCIAL TRENDS ON THE SALE OF AGRICULTURAL PRODUCTS
Ante Rončević
orcid.org/0000-0003-2527-9506
; Sveučilišni centar Varaždin, Sveučilište Sjever, Ulica 104. brigade 3, 42000 Varaždin, Hrvatska
Viktorija Sever
; Sveučilišni centar Varaždin, Sveučilište Sjever, Ulica 104. brigade 3, 42000 Varaždin, Hrvatska
Sažetak
The development of technologies entails changes in business and there are changes in the market that are regulated by the consumers themselves. Therefore, the subject of this paper is to investigate changes in consumer behavior under the influence of the development of various digital sales channels. The aim of the work was to establish whether technological development has an impact on the sale of agricultural products and whether social trends also have an impact on the sale of agricultural products. With the rapid progress of technology, it is questionable whether consumers are ready to accept new forms of sales and whether sellers are ready to adapt to the changes that consumers demand. At the same time, the increasing emigration of the population raises the question of whether it is possible to stop mass emigration of residents and encourage young people to stay in rural areas through the development of e-commerce in rural areas. On the other hand, the increase in the sale of agricultural products in various stores and through e-commerce raises the question of whether markets will survive under the pressure of retail chains. For the purposes of this work, an online survey was conducted on a sample of 100 respondents.
Ključne riječi
social networks; e-commerce; consumer behavior
Hrčak ID:
295877
URI
Datum izdavanja:
17.3.2023.
Posjeta: 474 *