Pregledni rad
„SMART TOURISM DESTINATION TROYAN”, CENTRAL BALKAN, BULGARIA
Krasimira Staneva
; Faculty Business Management, University of Forestry, 10 bld Kliment Ohridski, 1797 Sofia, Bulgaria
Martin Marinov
; University of Library Studies and Information Technologies (ULSIT)
Sažetak
The concept of smart tourist destinations is based on the application of innovative technologies and management principles, which are designed based on a study of the tourism business and assessment of the condition and suitability of critical for the sustainable functioning of the municipality systems. The aim of the study was to present a conceptual model for development of Smart tourist destination Troyan and build an innovative media profile, maintaining a vision of leadership and building a brand experience through metadata management. The model contains four elements, the synergy of which will fill the Troyan smart destination with new content. А study and thematic analysis of the tourist resources have been made, which determine the specifics of the tourist offer in the region. The assessment of the readiness for inclusion of the digitized data in a unified municipality open platform for their management has been done. A Municipal tourist identity has been developed through the application of smart technologies through rethinking the traditional business model and creating a competitive municipal tourist identity using cataloging of tourist resources in ontology. The model is complemented by the creation of a Municipal intelligent information network for safety and security in tourism, shared between the stakeholders.
Ključne riječi
smart tourism destination; municipality; tourist identity; intelligent network; safety tourism
Hrčak ID:
295886
URI
Datum izdavanja:
17.3.2023.
Posjeta: 315 *