Politehnika i dizajn, Vol. 11 No. 1, 2023.
Stručni rad
https://doi.org/10.19279/TVZ.PD.2023-11-1-01
DESIGN AND DEVELOPMENT OF THE SIGN "25 YEARS" OF THE ZAGREB UNIVERSITY OF APPLIED SCIENCES
Morana Jugović
; Tehničko veleučilište u Zagrebu, Vrbik 8, 10000 Zagreb, Hrvatska
Ulla Leiner Maksan
; Tehničko veleučilište u Zagrebu, Vrbik 8, 10000 Zagreb, Hrvatska
Jana Žiljak Gršić
; Tehničko veleučilište u Zagrebu, Vrbik 8, 10000 Zagreb, Hrvatska
Sažetak
The paper presents the process of adopting the material and the results of students of the IV semester of the Graphic Design course, the link between lectures and exercises, and the achievements of a group of students who had the same task. The theme is to create a new visual solution for the 25 years of the Zagreb University of Applied Sciences. The mentors assigned the students of IT Design of the professional undergraduate study of Informatics at the Graphic Design course the topic of designing a sign for 25 years of the Zagreb University of Applied Sciences without using the existing typography for the digits two and five. The goal of the task was to form a sign and master the structure of the visual language - visual elements: point, line, surface, area, frame, color, texture, volume, and space, and compositional principles: balance, harmony, contrast, rhythm, and harmony. Under mentorship, students were introduced to the graphic design evaluation system through the author’s work. The paper shows the mastering of the basics of graphic design through theory during lectures, practical work, and consultations in laboratory exercises. Students adopt design concepts and master the laws of visual language and design, and construct elements that will show something new in the approach to visual content, and they can apply what they have learned in practice. They participate in an argumentative and critical discussion about the visual content. The goal of the task presented in this professional paper is to create a new visual solution for marking the anniversary of the institution where the students study.
Ključne riječi
sign design; line; shape; color; composition; harmony
Hrčak ID:
300953
URI
Datum izdavanja:
13.2.2023.
Posjeta: 403 *