Review article

https://doi.org/10.19279/TVZ.PD.2023-11-1-06

IMPACT OF THE COVID 19 PANDEMIC ON THE GLOBAL MUSIC INDUSTRY

Joško Lozić orcid.org/0000-0001-5568-5279 ; University North, Trg Žarka Dolinara 1, Koprivnica, Croatia
Katerina Fotova Čiković orcid.org/0000-0003-0138-1362 ; University North, Trg Žarka Dolinara 1, Koprivnica, Croatia
Maja Pauković ; Zagreb University of Applied Sciences, Vrbik 8, 10000 Zagreb, Croatia,

Abstract

The aim of the paper is to analyse the impact of the Covid 19 pandemic on the total revenues of the global music industry. The research is based on the analysis of the income of individual categories of the music industry, and the results are compared with the results of the research on the trend of total income. In the context of trend analysis in the period of the Covid 19 pandemic, the research is divided into two parts, one of which covers only the period that is directly related to the Covid 19 pandemic. The results of the research proved that the Covid 19 pandemic had no impact on the trend of total revenues. Likewise, the research results proved the significant impact of the pandemic on the revenues of all categories of the music industry, except for revenues in the streaming category. In the last analysed period, revenues increased sharply, which is the result of market opening and increased revenues in the Copyright and Synchronization categories. The results of the research indicate a sharp growth in total revenues, but also a slowdown in revenues from streaming as the dominant category in the revenue structure.

Keywords

Covid 19; digital transformation; music industry; streaming; total revenue

Hrčak ID:

300958

URI

https://hrcak.srce.hr/300958

Publication date:

13.2.2023.

Article data in other languages: croatian

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