Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2020.1835519
Outlets malls of the future: an approach to customer’s expectations
Tamar Buil López-Menchero
Pedro Mata García
orcid.org/0000-0002-0259-8814
María Gomez Campillo
Juan-Francisco Delgado-de Miguel
Sažetak
In recent years, the number of outlets has increased significantly;
however, little research has been done with reference to users’
expectations about the outlets in the years to come. Our research
tries to determine which expectations customers have about the
future outlet mall in terms of stores, entertainment venues and
technological innovation, and whether these expectations are
conditioned by demographic factors. We examined a sample of
1531 respondents from an online panel survey. We used the chisquare test of independence to compare proportions among
demographic characteristics. Our findings showed that there are
significant differences between men’s and women’s expectations
when analysing stores categories. Personal factors, like age and
occupation, condition preferences over leisure activities and
technological innovations. These results represent an important
starting point for decision makers who wish to manage outlet
malls based on a customer-centric strategy.
Ključne riječi
Outlet mall; consumer expectations; retail; technological innovation; entertainment venues
Hrčak ID:
301374
URI
Datum izdavanja:
31.12.2021.
Posjeta: 263 *