Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2021.1902364
Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?
Nuria Rodríguez-Priego
Lucia Porcu
Sažetak
The current environment is highly dynamic and undergoing
continuous change, and the recent outbreak of the COVID-19
pandemic has shown how firms and governments need to act
promptly to face unexpected threats. In this regard, locationbased applications have been implemented successfully in China
and South Korea, but in some Western countries, serious privacy
issues have been raised. With these premises in mind, this paper
has the aim of examining the factors that motivate or discourage
users to adopt mobile applications able to trace location. The proposed model is based on the combination of the Protection
Motivation Theory, the Theory of Planned Behavior, and the
Technology Acceptance Model. A variance-based Structural
Equations Modeling approach has been used to test the conceptual model using Partial Least Squares (PLS). The findings show
that perceived usefulness positively influences attitude. In addition,
subjective norms and self-efficacy were found to be the key drivers of the intention to adopt location-based applications, whilst
perceived severity emerged as an important barrier. Finally, this
study provides empirical evidence for the positive and significant
relationship between the intention to use this type of apps and
actual behavior. Academic and managerial implications are drawn
and future research directions are suggested.
Ključne riječi
Mobile apps; location-based applications; protection motivation theory; technology acceptance model; theory of planned behavior
Hrčak ID:
301839
URI
Datum izdavanja:
31.3.2023.
Posjeta: 174 *