Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2021.1970605
Does doing good do well? An investigation into the relationship between consumer buying behavior and CSR
Sascha Kraus
orcid.org/0000-0003-4886-7482
Madeleine Cane
Domingo Ribeiro-Soriano
Sažetak
Corporate Social Responsibility (CSR) has emerged globally as an
important field of study as corporations increasingly recognize the
positive consequences of ethical behavior in their business operations. However, despite a growing body of literature, results and
definitions remain somewhat contradictory and fractured. Taking a
marketing business ethics perspective, this article examines the
influence of CSR in firms and its impact on consumer buying
behavior through a systematic examination of state of the art literature over the past two decades (2000–2020). Our review identifies a
theoretical connection between CSR initiatives and positive consumer reaction yet a lack of material relevance. Most publications
have assumed linear and rational decision-making, and comparative
studies addressing contextual factors e.g. culture are lacking.
Following from this, our paper addresses the results and implications of CSR activities concerning these elements and creates a new
framework through which consumer behavior can be analyzed.
Ključne riječi
Corporate Social Responsibility; CSR; responsibility; responsibility; business ethics; ethical consumerism; consumer purchase behavior
Hrčak ID:
301846
URI
Datum izdavanja:
31.3.2023.
Posjeta: 719 *