Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2021.1965001
Subsidiary contribution to the MNC – impact of strategic initiatives Najla Podruga
Najla Podrug
Matea Kovač
Davor Filipović
Sažetak
The purpose of this paper is to investigate subsidiary strategic initiatives in the light of dynamic headquarters-subsidiary relations.
The study is based on cross-sectional questionnaire survey data
from 105 subsidiary top managers in subsidiaries located in
Europe, Asia, and the USA within the ICT industry. The assumption of similar behavior by subsidiaries in the same industry is a
sufficient motive for concentration on single industry. Theoretical
contribution is reflected in the testing of models in subsidiaries
within single rapidly growing turbulent industry that is abundant
with hyper-competition and competitive dynamics, and where strategic initiatives are fundamental for survival, and by modeling variables in a different way than previously explored. Furthermore, the
additional contribution is reflected in the conceptual model of the
interdependence of subsidiaries and MNC in the process of subsidiary strategic initiatives, and besides providing a new perspective in
this area, provides a framework for future research. The obtained
results show that subsidiary networking and autonomy have a significant impact on subsidiary strategic initiatives whereas top management support and subsidiary innovativeness have no impact on
the same variable. The results show that subsidiary strategic initiatives have a significant impact on its contribution to the multinational corporation (MNC).
Ključne riječi
Subsidiary strategic initiatives; multinational corporation; headquarterssubsidiary relationship; ICT industry
Hrčak ID:
302046
URI
Datum izdavanja:
31.3.2023.
Posjeta: 149 *