Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2021.2023604
How do CSR and perceived ethics enhance corporate reputation and product innovativeness?
Lin Geng
Xiaozhong Cui
Rabia Nazir
Nguyen Binh An
Sažetak
Market competitiveness is considered a core business objective
besides profit-making in the current business environment, which
instigates organisations to remain ethically and socially responsible. This leads to implied pressure on the organisation, whereas
consumers expect to deal with ethically and socially responsible
organisations. Therefore, this study explores the role of perceived
corporate social responsibility (CSR) and ethics, which derives the
organisational brand reputation and product innovativeness. The
data was collected from 418 respondents, and partial least
squares structural equation modelling (PLS-SEM) was applied for
predicting the hypothesised relationships. The results revealed the
positive and significant hypothesised relationships. As per findings, CSR and ethics positively correlated with product innovativeness, brand equity, and customer trust. Based on the results,
organisations are advised to have transparency and higher compliance towards ethics and CSR strategies. In contrast, organisations need to have good communication of their adherence,
which can further assist them in improving the customer base
and maintaining the competitive advantage. These outcomes
offer valuable policies.
Ključne riječi
Corporate social responsibility; ethical practices; corporate reputation; product innovativeness; brand equity; customer trust
Hrčak ID:
302792
URI
Datum izdavanja:
31.3.2023.
Posjeta: 348 *