Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2026243
Does corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust
Yong Hang
Muddassar Sarfraz
Rimsha Khalid
Ilknur Ozturk
Jasim Tariq
Sažetak
The study contemplates the impact of corporate social responsibility (CSR) and green product innovation on organizational performance while considering the moderating role of competitive
advantage and mediating role of green trust. Data have been
accumulated through a structured questionnaire while distributing 259 questionnaires among employees working in the
Pakistani small and medium-sized enterprises (SMEs) companies.
In this study, we have conducted reliability, validity, discriminant
validity, and structural modeling analysis by using SPSS and
Smart PLS for data analysis. The results have identified a significant and positive impact of CSR and green product innovation on
organizational performance. Remarkably, green product innovation positively influences competitive advantage. Competitive
advantage mediates the relationship between corporate social
responsibility, green product innovation, and organizational performance. Further, this study has filled the lacuna of extant literature while analyzing the green trust moderating role between
product innovation and organizational performance.
Ključne riječi
Corporate Social Responsibility; green innovation; green trust; organizational performance; sustainability; SMEs
Hrčak ID:
302850
URI
Datum izdavanja:
31.3.2023.
Posjeta: 1.158 *