Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2032245
COVID-19 crisis and resilience of tourism SME’s: a focus on policy responses
Mehrdad Estiri
Jalil Heidary Dahooie
Marinko Skare
Sažetak
the resilience of small and medium-sized tourism enterprises during crisis periods. Proper selection and implementation of these
policies is one of the major challenges facing tourism policy makers. The aim of this article is to propose a systematic framework
for selecting government supportive policies that contribute
effectively to resilience improvements of tourism SMEs during the
COVID-19 disaster. After reading the international reports of the
COVID-19 disaster carefully and using similar research findings in
past disasters as the preliminary stage of framework development,
a comprehensive list of country-based recovery policy responses
as well as the critical success factors (CSFs) of tourism SMEs in
the crisis recovery phase was extracted and then finalized in an
expert-oriented process. In the next stage, the Z-SWARA was
applied to weigh the CSFs. Then, four Z-MADM methods were
implemented to rank the alternatives, and finally, the results were
compounded with BORDA technique. The results of implementing
the proposed framework in Iran’s tourism industry show that
Disaster management planning capability, as well as Marketing
management are the most important CSFs. Also, financial support
including direct lending and grants and subsidies to SMEs have
been identified as the most effective governments’ supportive
policies to recover tourism SMEs in the post-disaster phase.
Generally, these results have valuable implications for different
stakeholders such as policymakers, practitioners and researchers
in the tourism industry
Ključne riječi
Crisis policy response; resilience planning; small and medium-sized enterprises; multi-attribute decision making methods; COVID-19 (Coronavirus)
Hrčak ID:
302860
URI
Datum izdavanja:
31.3.2023.
Posjeta: 275 *