Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2053361
Supporting the tourism management decisions under the pandemic’s impact. A new working instrument
Romeo Victor Ionescu
Monica Laura Zlati
orcid.org/0000-0003-2443-1086
Valentin Marian Antohi
orcid.org/0000-0002-6899-2419
Silvius Stanciu
Aurel Burciu
Rozalia Kicsi
Sažetak
Since the onset of the pandemic, the tourism has undergone a
significant compression that could destabilize both the tourist flows
and the economic agents in the industry. This analysis is based on
real working assumptions that bring together elements of an economic, social and health nature with a significant impact on tourism
activity in the EU. The main objective of the research is to develop
a decision support model to identify and implement immediate
measures for tourism recovery in Europe. The used research methods consisted of literature review, observational study and data collection, data analysis and modelling, model testing and hypothesis
validation. The research results consist in conceptualizing and
implementing a smart SMMT model regarding the evaluation of
causal relations between endogenous and exogenous factors that
determined the economic destabilization of European tourism and
the fruition of these results in a working tool based on SWOT analysis. This analysis is able to support the tourism management decision for the industry recovery in the immediate future.
Ključne riječi
tourism management; business in the tourism industry; SMMT model; health crisis; SWOT diagram in tourism; decision
Hrčak ID:
303015
URI
Datum izdavanja:
31.3.2023.
Posjeta: 153 *