Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2090402
Influence of health-conscious consumer behaviour on consumer ethnocentrism during the COVID-19 pandemic
Marián Čvirik
Monika Naďová Krošláková
Ivona Milić Beran
Romana Capor Hrosik
Peter Drábik
Sažetak
The aim of the article is fourfold: (1) to identify the level of health
consciousness during the pandemic in Slovakia and Croatia, and
to point out the possible influence of selected demographic factors
on this rate, (2) to identify the degree of consumer ethnocentrism
during the pandemic in Slovakia and Croatia and to
examine the impact of selected demographic factors to this
extent, (3) to examine the link between health consciousness as a
factor affecting consumer ethnocentrism and (4) to identify differences
in the studied variables of Croatia and Slovakia. The article
is supported by a primary survey based on 459 respondents in
Croatia and 429 respondents in Slovakia. Whilst referring to our
aims, we formulated research questions and hypotheses, in order
to answer and verify them we chose ANOVA test and regression
analysis. The results point to a high level of respondents’ health
awareness and an average (in the case of Slovakia) and aboveaverage
(in the case of Croatia) rate of consumer ethnocentrism.
The results indicate a low relationship between the variables
examined. Results can be applied both in theory and in practice
in various fields.
Ključne riječi
health consciousness; consumer ethnocentrism; COVID-19 situation; consumer behaviour; national economy
Hrčak ID:
304176
URI
Datum izdavanja:
31.3.2023.
Posjeta: 428 *