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THE IMPACT OF SUPPLY CHAIN AGAILITY ONTO BUSINESS RESULTS AND CUSTOMER SATISFACTION IN TEXTILE, CLOTHING AND LEATHER INDUSTRY

Alica Grilec Kaurić orcid id orcid.org/0000-0002-9845-6297 ; Sveučilište u Zagrebu
Dragana Grubišić orcid id orcid.org/0000-0001-7848-8139 ; Sveučilište u Splitu
Sanda Renko ; Sveučilište u Zagrebu


Puni tekst: hrvatski pdf 684 Kb

verzije

str. 389-408

preuzimanja: 760

citiraj


Sažetak

This paper presents results of the study testing impact of supply chain agility onto business results and customer satisfaction. Research was carried out on the sample of 34 textile, clothing and leather manufacturers. Research results showed that there is a positive and significant impact of supply chain agility both onto business results and customer satisfaction. The paper concludes with theoretical and managerial implications as well as with limitations of the conducted research.

Ključne riječi

agility; supply chain; business results; customer satisfaction; textile; clothing and leather industry

Hrčak ID:

149644

URI

https://hrcak.srce.hr/149644

Datum izdavanja:

17.12.2015.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.555 *