Skoči na glavni sadržaj

Izvorni znanstveni članak

THE IMPACT OF SOCIO-DEMOGRAPHIC CHARACTERISTICS ON THE CONSUMER ANIMOSITY IN THE REPUBLIC OF CROATIA

Matea Matić orcid id orcid.org/0000-0003-2788-2472 ; Sveučilište u Dubrovniku


Puni tekst: hrvatski pdf 335 Kb

str. 361-376

preuzimanja: 1.037

citiraj


Sažetak

The main purpose of the paper is to determine the relation between demographic factors and the consumer animosity tendencies in Croatia. In addition, the paper will determine the relation between religion as one of the most important socio-psychological factors and consumer animosity tendencies. The study was conducted on a representative sample of 1000 respondents in Croatia. Data were collected by means of questionnaire and were analysed using the factor analysis, Spearman's coefficient and analysis of variance (ANOVA). Research results did not fully confirm the expected impacts of demographic factors on the consumer animosity. However, the differences between mean values were statistically significant for the variables of education and income levels. Variance analysis showed a significant statistical difference between the consumer animosity tendencies and religion.

Ključne riječi

consumer animosity; demographic factors; socio-psychological factors; Croatia

Hrčak ID:

112604

URI

https://hrcak.srce.hr/112604

Datum izdavanja:

27.12.2013.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.843 *