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THE DIFFERENCES BETWEEN MALE AND FEMALE STUDENTS WHEN IDENTIFYING WITH THE CHARACTERISTICS OF SUCCESSFUL ENTREPRENEURS
Vanja Živoder
Maja Kolega
orcid.org/0000-0002-8202-4617
; Veleučilište VERN', Zagreb
Sažetak
More and more women are becoming entrepreneurs. Despite this, entrepreneurship is still considered mainly as a male sphere. The description of characteristics of successful entrepreneurs is generally masculine and this may discourage women from their entrepreneurial career. The main goal of this paper was to examine to what extent the male and female economy students differ when identifying with the image of successful entrepreneurs. The research was conducted on 300 students from different business universities. The questionnaire based on Schein Descriptive Index (SDI) was used to describe personal characteristics and characteristics of successful entrepreneurs. Results show that students follow gender stereotypes when identifying personal characteristics. Significant positive correlation is found between male self-identification characteristics and those of successful entrepreneurs. In case of female respondents, that correlation was not found. Male and female students have similar assessments of successful entrepreneur’s characteristics; both consider them masculine.
Ključne riječi
entrepreneurship; characteristics; gender differences; gender identification
Hrčak ID:
130854
URI
Datum izdavanja:
17.12.2014.
Posjeta: 2.087 *