Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2023.2181839
Exploring the impact of R&D intensity, human capital, patents, and brand value on business performance in small and medium enterprises (SMEs)
Mengning He
Raquel Pérez Estébanez
Sažetak
The study of business performance has a substantial impact on
improving the internal management and economic performance of
companies. By analysing the previous literature, this paper chooses
to measure the factors affecting business performance at four levels,
including R&D investment intensity, human capital, patents,
and brand value. The purpose of the study is to find out whether
these selected factors work equally well for small and mediumsized
enterprises. The sample size was 846 Chinese small and
medium enterprises from different industries. The firm performance
indicators were ROA and ROE. The data has been collected through
National Equities Exchange and Quotations platforms based on
updated annual reports in 2019. Finally, a stepwise descriptive analysis
and multiple linear regression were conducted and predicted
the tendency of business performance. The analysis provided the
linear combination of four independent variables (R&D, human capital,
patents, and brand value) which are significantly related to the
dependent variable (business performance). In conclusion, we
found that there is a positive impact of patents and brand value on
business performance. In detail, we concluded that only production
and highly educated personnel show a positive influence. For R&D
intensity, there is no strong connection could be observed. In practical
terms, this paper allows SME firms to appreciate the importance
of human capital, patents, and brand value
Ključne riječi
Chinese small and medium enterprises; Business performance; R&D intensity; Human capital; Patents; Brand value
Hrčak ID:
306543
URI
Datum izdavanja:
31.3.2023.
Posjeta: 666 *