Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2108478
Tourist accommodation pricing through peer-topeer platform: evidence from Seville (Spain)
Miguel Á. Solano-Sánchez
Julia M. Núñez-Tabales
Lorena Caridad-y-Lópezdel- Río
Sažetak
The expansion of holiday rentals’ worldwide makes it relevant to
confirm what are the determinants of these accommodations’
daily rates. This research aims to compare two models on estimating
holiday rentals’ daily rate through variables that influence it;
using artificial neural networks and hedonic pricing method, with
the same cross-sectional dataset and variables with data obtained
from Booking.com listings from Seville (Spain), a ‘cultural tourism’
large European city. Artificial neural networks estimations adapt
better than the hedonic pricing method due to non-linear relations
involved, although hedonic estimators have a clearer economic
interpretation. Variables related to size, location and
amenities appear as the most relevant in the models, including
also seasonal and special events factors. The models presented,
not only help to clarify these variables but also allow estimating a
rental price congruent with the characteristics of the dwelling and
season, being useful as an objective valuation method for the
main agents of the accommodation sector: Owners, clients and
peer-to-peer platforms. This study wants to highlight the convenience
of using Booking.com listings as the main data source, as
two variables presented as relevant for the models (size and location)
are not available in other peer-to-peer platforms like Airbnb.
Ključne riječi
Holiday rentals; daily rate; artificial neural networks; multilayer perceptron; hedonic pricing; Booking.com
Hrčak ID:
306648
URI
Datum izdavanja:
30.4.2023.
Posjeta: 158 *