Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2121934
Predictors of green purchase intention toward eco-innovation and green products: Evidence from Taiwan
Massoud Moslehpour
Ka Yin Chau
Lijie Du,
Ranfeng Qiu
Chia-Yang Lin
Batzaya Batbayar
Sažetak
ABSTRACT
Recently, purchasing intention towards green products has gained global
attention due to their extensive use and high environmental issues.
Thus, the current article investigates environmental concern, environmental
knowledge, green product, and eco-innovation influence on
the green purchase intention of green products in Taiwan industry. The
research also examines the mediating role of consumers’ attention
among environmental concerns environmental knowledge, green
products eco-innovation, and green purchase intention. The article
used questionnaires to collect the primary data from the sampled
population. To examine the hypothesis, the PLS methodology was
adopted. The results indicated that environmental concern, environmental
knowledge, green product, and eco-innovation have a positive
association with green purchase intention. The findings also exposed
that consumer attention significantly and positively mediates environmental
concern, environmental knowledge, green product, eco-innovation,
and green purchase intention. The paper also proposed some
guidelines to the practitioners which help them in the development of
green-related policies to increase purchase intention.
Ključne riječi
Environmental concern; environmental knowledge; green product; ecoinnovation; green purchase intention
Hrčak ID:
306660
URI
Datum izdavanja:
30.4.2023.
Posjeta: 3.467 *