Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2135556
Understanding prevention measures and tourist behavior in Croatia during the COVID-19 pandemic. A mixed-method approach
Maja Šerić
Josip Mikulić
Đurđana Ozretić Došen
Sažetak
This study investigates the adoption of prevention measures in
Croatia during the COVID-19 pandemic and its relationship with
tourist behavior. The research adopts a mixed-method approach
as it examines both practitioners’ and tourists’ viewpoints. A qualitative
study was conducted with eight destination service providers,
while the quantitative study took place among 333
international tourists during their stay in the country. Results from
the qualitative study show that the most frequently employed prevention
measures are cleaning and disinfection of customer-use
spaces, the use of hand sanitizers, mandatory face masks for
employees and guests, and social distancing. Tourism service providers
observed that international tourist behavior changed significantly
from 2020 to 2021. Findings from the quantitative study
show relatively high levels of perception of adoption of prevention
measures among tourists, low levels of the perceived risk of
COVID-19, and high levels of tourist satisfaction. Some differences
in tourist behavior related to gender and destination type are also
observed. Positive correlations are found between tourists’ perceptions
of prevention measures and their satisfaction level, while the
correlations between perceived risk of COVID-19 and prevention
measures on one hand and perceived risk of COVID-19 and tourists’
satisfaction on the other are found to be negative.
Ključne riječi
Prevention measures; tourist behavior; sociodemographics; tourist destination; mixed-method; COVID-19 pandemic
Hrčak ID:
306696
URI
Datum izdavanja:
30.4.2023.
Posjeta: 347 *