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https://doi.org/10.1080/1331677X.2022.2142808

Corporate social responsibility, strategic style and enterprise innovation: evidence from China

Henggui Shi
Guowan Yan
Qiqi Cai
Meng Tian


Puni tekst: engleski pdf 2.671 Kb

preuzimanja: 132

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Sažetak

We make contribution to the literature on corporate social responsibility
(CSR) and innovation by studying how CSR affects corporate
innovation activities. Using data from listed firms in China, we find
that CSR derived from legitimacy has a significant positive effect on
corporate innovation. Specifically, our evidence shows that firms’
internal responsibility and business partners’ responsibility can
facilitate innovation activities, and the corporate strategy is the
potential channel for this positive association. From the perspective
of the impact of external environmental pressure, the environmental
uncertainty and the shock of the industry prosperity weaken the
positive effect of CSR on innovation, namely, in the case of fewer
environmental uncertainties and less industry prosperity, CSR plays
a stronger role in promoting corporate innovation. From the point
of the influence of heterogeneity, for firms with high employee loyalty,
low agency cost and few financing constraints, CSR have a
stronger impact on innovation. Overall, our results suggest that CSR
does have a measurable impact on corporate innovation and contributes
to understanding the special role of "legitimacy" in corporate
decision-making in emerging markets.

Ključne riječi

Corporate social responsibility; legitimacy; strategic style; corporate innovation; Chinese firms

Hrčak ID:

306780

URI

https://hrcak.srce.hr/306780

Datum izdavanja:

30.4.2023.

Posjeta: 225 *