Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2143843
Travel intentions in pandemic circumstances – the case of Balkan tourists
Ana Jovičić Vuković
Aleksandra Terzić
Dragana Gašević
Dragana Tomašević
Josip Mikulić
Sažetak
Examination of tourist behaviour during and after the crisis is of
great importance for understanding and coping with the harmful
effects of the crisis. The study aims to discover the impact of perceived
risks, health status, and travel experience on proximal
travel intentions during the Covid-19 outbreak. Perceived risks
that coronavirus brought reshaped the collective awareness and
altered typical travel habits. The research involved 1109 respondents
from four Balkan countries who participated in an online survey
at the first peak of the pandemic (April 2020). According to
the results, perceived risk negatively influenced travel intentions.
The study presumed the positive influence of previous travel
experience on travel intentions and indicated its negative impact
on risk perception. Results showed that subjective health condition
positively affected travel intention and had no significant
effect on risk perception. The profound uncertainty that the tourism
sector experienced is primarily reflected in an immense
impact on the travel possibilities and changes in tourist preferences.
This study offers an insight into peoples’ travel intentions
influenced by a global health crisis, reflecting specific risk negation
when it comes to the timing of after-crisis travel plans.
Ključne riječi
The Covid-19 crisis; travel intentions; risk perception; travel experience; health perception; the Balkans
Hrčak ID:
306807
URI
Datum izdavanja:
30.4.2023.
Posjeta: 181 *