Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2143847
The impact of eco-innovation, ecotourism policy and social media on sustainable tourism development: evidence from the tourism sector of Indonesia
Afrizal Firman
Massoud Moslehpour
Ranfeng Qiu
Pei-Kuan Lin
Taufiq Ismail
Ferry Fadzlul Rahman
Sažetak
Tourism growth is a significant factor in the economic development
around the globe, and eco-innovation and tourism policies
could improve the tourism development and needs the researchers’
attention. Thus, the present article investigates the impact of
eco-product innovation, eco-process innovation, eco-organizational
innovation, eco-tourism policies, and social media on sustainable
tourism development in Indonesia. This article has used primary
data collection methods like questionnaires to collect the data
from the selected respondents. The research also applied the
smart-PLS to check the association among variables and test the
hypotheses. The results revealed that eco-product innovation, ecoprocess
innovation, eco-organizational innovation, eco-tourism policies,
and social media have a positive nexus with sustainable tourism
growth in Indonesia. This shows that through social media, the
tourism firms keep in contact with the stakeholders, can have information,
and share their own ideas with them. In this way, they can
keep their tourism practice innovative and according to the
requirements of stakeholders. This article guides the regulators to
develop effective policies that improve sustainable tourism growth
using eco-innovation and eco-tourism policies.
Ključne riječi
Eco-product innovation; eco-process innovation; eco-organizational innovation; eco-tourism policies; social media; sustainable tourism development
Hrčak ID:
306810
URI
Datum izdavanja:
30.4.2023.
Posjeta: 458 *