Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2147566
The assessment of locavorism through the lens of agritourism: the pursuit of tourist’s ethereal experience
Komal Jenifer Dsouza
Ankitha Shetty
Pooja Damodar
Adithya D. Shetty
Tantri Keerthi Dinesh
Sažetak
The popularity of local foods is increasing among the masses, especially
tourists, and this has led to the inception of ‘locavorism’
where the consumers – termed locavores – look for sustainable
local foods. We gauge tourists’ ideology of locavorism through the
lens of agritourism in India as we found it crucial to highlight and
enhance local foods as an addition to the tourists’ palate. A preand
post-survey was conducted using repeated measures multivariate
analysis of variance (MANOVA) to empirically assess 8
Agritourism farms’ tourists’ behaviour towards locavorism. Data
was collected among tourists by using a self-report questionnaire
during two phases (check-in and check-out; n¼344). Findings
underscore that tourists’ intention to buy local food increases considerably
after experiencing Agritourism. This study is the first of its
kind to understand the perception of tourists towards India’s ethnic
cuisine, its role in augmenting tourist experience, and in figuring
out better ways to sustain local foods. The impact that Agritourism
has on tourists’ behaviour towards locavorism and its continuing
effects on the local economy needs to be studied by researchers.
Future research can extend the concept of locavorism to service
providers by understanding their perception of producing and marketing
sustainable local foods.
Ključne riječi
Locavorism; agritourism; sustainability; tourist behaviour; tourist experience; local food system
Hrčak ID:
306819
URI
Datum izdavanja:
30.4.2023.
Posjeta: 182 *