Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2023.2175009
Service selection strategic analysis for selfoperated e-commerce platforms under settlement
Gui-Hua Lin
Peixin Chen
Yuwei Li
Xide Zhu
Sažetak
In order to study whether e-commerce platforms carry out service
cooperation after settlement in-depth, this paper focuses on service
selection strategic analysis for agent channels on some self-operated
e-commerce platforms settled in hybrid e-commerce platforms. We
present multi-leader-follower models in two different scenarios with
the platforms as leaders and the manufacturers as followers and give
some numerical experiments to analyze the impacts of service selection
strategies for self-operated platforms on all supply chain members.
Our finding shows that if the service cost efficiency is moderate
or low, the self-operated platform prefers to provide its service for
the agent; otherwise, its selection mainly depends on the unit product
service fee. In addition, fierce service competition and high unit
service fee are unfavorable to all members, while high service cost
efficiency may hurt both the platform and the manufacturer.
Ključne riječi
Self-operated e-commerce platform; hybrid e-commerce platform; service selection; multi-leader-follower game
Hrčak ID:
306843
URI
Datum izdavanja:
30.4.2023.
Posjeta: 133 *