Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2023.2177696
A differential game model research on dynamic pricing and coordination of fresh agricultural products supply chain based on freshness
Ming Luo
GuoHua Zhou
Hao Xu
Sažetak
For the problem of optimal dynamic pricing and coordination of
fresh agricultural products supply chain, the differential equations
related to freshness and market needs are constructed, and the
optimal control theory is used to solve the optimal strategy under
centralized and decentralized decision-making, i.e., optimal selling
price and optimal preservation input. The equilibrium results
under the two scenarios are also compared. The comparison finds
that the decentralized scenario leads to low overall supply chain
profits, based on which a two-part pricing contract is proposed to
coordinate the supply chain operating companies. The results
show that freshness effectiveness directly impacts pricing, and the
centralized scenario does not necessarily lead to high prices for
fresh produce due to the ‘double marginal effect’. the two pricing
contracts can successfully coordinate the supply chain. The freshness
effectiveness increases the supply chain coordination ability
of fresh produce suppliers, while operational inefficiencies, on the
contrary, decrease the coordination ability
Ključne riječi
Fresh agricultural products; freshness; two-part pricing; supply chain coordination; differential game
Hrčak ID:
306848
URI
Datum izdavanja:
30.4.2023.
Posjeta: 137 *