Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2023.2179094
Modelling the influencing of green entrepreneurship orientation on sustainable firm performance: a moderated mediation model
Michael Karikari Appiah
Aloysius Sam
Emmanuel Twum
Enchill Godslove
Sažetak
This paper aims to develop an integrated model to enhance the
relationship between green entrepreneurship orientation (GEO),
and sustainable firm performance to encourage sustainable consumption
and production, by integrating Natural Resource Based
View, and Dynamic Capability Theories with slight modification. We
have approached this study through deductive reasoning, and the
quantitative research approach. Structured questionnaire has been
used to gather data from Green Entrepreneurs across different sectors
in Ghana. The analyses have been conducted with the aid of
SMART-PLS version 3.3.1 algorithm. Structural Equation Modelling
technique has been used to test our hypotheses. Our results have
shown that GEO drives green innovative performance, and firm
performance. Moreover, green innovative capability significantly
moderated the relationship between GEO, and green innovation
performance. Again, green innovative performance significantly
mediated the relation between GEO, and Sustainable firm performance.
In conclusion, environmental sustainability could be achieved
through GE, and Environmental Innovative Performance (EIP).
Likewise, Green dynamic capability could be used to strengthen
the relationship between GEO, and EIP. The implications of this
study include the emergence of an integrated model to enhance
green entrepreneurship development and environmental sustainability,
and social realisation of Sustainability Development Goals 4,
8, 12, and 13 in a developing economy context.
Ključne riječi
Green entrepreneurship orientation; firm performance; green innovative capability; sustainability development
Hrčak ID:
306872
URI
Datum izdavanja:
30.4.2023.
Posjeta: 509 *