Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2023.2180417
The effect of product innovation, CSR, environmental sustainability and technology innovation on firm performance: a mediated moderation model
Yun Hsuan Su
Sažetak
The importance of product innovations has increased to the centre
of priorities at every level of the firm organisational structure. This
study examines the possible links between product innovation,
environmental sustainability, and CSR with firm performance (FP)
relationships in Malaysian fashion industries. This research has
employed environmental sustainability (ES) as a mediating variable.
We also examine how technology innovation (TI) affects the link
between ES and FP as a moderator. First, we collected data from
310 respondents working in the fashion industry in Malaysia using
a survey instrument to arrive at the conclusions. Furthermore, managers
were chosen as responders because of their crucial role in
the firm’s strategic growth. Moreover, data is only collected from
firms registered on the Bursa Malaysia Stock Exchange. In addition,
data for this research were obtained between February and August
2022. Then we used structural equation modelling (SEM) to analyse
the data. The scales’ validity and reliability were rigorously examined,
and both were found acceptable. According to the study,
product innovation (PI), CSR, and ES each directly influenced the
FP. Furthermore, the study concluded that the mediating variable
ES and moderator technology innovation positively affected FP.
Ključne riječi
Product innovation; CSR; environmental sustainability; technology innovation; firm performance
Hrčak ID:
306877
URI
Datum izdavanja:
30.4.2023.
Posjeta: 224 *