Izvorni znanstveni članak
https://doi.org/10.2478/bsrj-2023-0001
Disruptive Business Model Innovation and Digital Transformation
Katarina Tomičić-Pupek
orcid.org/0000-0001-6188-7395
; University of Zagreb, Faculty of Organization and Informatics, Varaždin
Martina Tomičić Furjan
; University of Zagreb, Faculty of Organization and Informatics, Varaždin
Igor Pihir
orcid.org/0000-0002-3766-3727
; University of Zagreb, Faculty of Organization and Informatics, Varaždin
Neven Vrček
; University of Zagreb, Faculty of Organization and Informatics, Varaždin
Sažetak
Background: Innovating how organisations run their business is a strategic decision to create more value for customers using or consuming the product and/or service provided. In addition to the incentive of everybody embracing digital transformation, digital technologies, and digital innovation, which frame changes of operating business models today, disruptions, i.e., another incentive that occurs suddenly and impacts globally, all force businesses to adapt and change. Objectives: This research aims to provide a conceptual model that can be used for organisations to evaluate and propose feasible options for responding to disruptions that influence the businesses’ strategic innovation initiatives while assisting decision-makers in choosing the most appropriate option. Methods/Approach: Considering internal and external factors that influence digital transformation, the conceptual framework is designed to assess readiness and willingness to transform and create opportunities for future success digitally. Results: A conceptual framework was developed, tested, and demonstrated in a case study. The case study organisation rated positively the composition of steps to be perf readiness and willingness and choose the most feasible option to change. Conclusions: The digital environment and the influence of disruptions force organisations to change. The conceptual framework developed in this research helps the management choose the most feasible change option about the real as-is and the desired to-be state.
Ključne riječi
Digital Transformation; Business model innovation; Disruption; Framework; Assessment; Case study
Hrčak ID:
307890
URI
Datum izdavanja:
12.9.2023.
Posjeta: 1.589 *