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A consumer innovation resistance theory perspective on the advanced driver assistance systems

Kuo-Ming Chu

Puni tekst: engleski pdf 2.397 Kb

preuzimanja: 16



Although advanced driver-assistance systems (ADASs) provide many
benefits, there is less information on user resistance to innovation.
Thus, this study integrates prior research results to draw up a wellestablished
multi-order construct conceptualisation research framework
and to deepen the comprehension of the involvement-resistance-
innovativeness behaviour in the ADAS adoption context. Based
on the hypotheses, an academic model was developed and tested
using a large cross-sectional study of 527 ADAS users from Taiwan,
using structural equation modelling. The results indicate that it
seems to be suitable to acquire access to innovative behaviour from
the consumer resistance viewpoint so as to accomplish greater
explanatory power in the three orders adoption models. Numerous
barriers, however, still hinder the ADAS’s widespread acceptance.
Furthermore, the outcomes affirm a meaningful interaction effect of
the consumer innovation resistance and were aware of the impetus
on actualised innovativeness, and further realised that it substantially
reduces the consumers’ eagerness to hunt for hedonist innovativeness
and to buy for the social innovativeness, thereby preventing
actualised innovativeness. Researchers and practitioners may come
to different conclusions and suggest different approaches to combating
consumer resistance to digitisation.

Ključne riječi

Advanced Driver-Assistance Systems (ADAS), consumer innovation resistance, hedonist innovativeness, social innovativeness, actualised innovativeness

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