Oeconomica Jadertina, Vol. 11 No. 2, 2021.
Pregledni rad
Screen tourism in Croatia – „Game of Thrones“ Case Study
Martina Vukašina
; Agencija za razvoj Zadarske županije Zadra Nova, Zadar, Hrvatska
Mirela Brechelmacher
; Centar za razvoj Brodsko-posavske županije, Slavonski Brod
Josip Miočić
orcid.org/0000-0002-2508-383X
; Športska zajednica Grada Zadra, Zadar, Hrvatska
Sažetak
Screen tourism has associated the development of film, and in the Republic of Croatia it has become an increasingly popular form of tourism thanks to the filming of the series ‟Game of Thrones” in Dubrovnik, around Split and the surroundings of Šibenik. Filming of the popular series has raised a number of new tourism offerings at filming locations, in a way that numerous national and international agencies offer a variety of different trips and excursions comprising visiting the filming locations of the series. Tourism relying only on natural beauties, which Croatia has in abundance, is not a model that, in the long run, will contribute to increasing the competitiveness of Croatian tourism compared to other Mediterranean countries. However, investing in the development of the film industry potentially encourages the development of film tourism, which may be an opportunity to reduce the predominance of natural beauties and weather forecast of Croatian tourism. The purpose of the research paper is to measure the economic effects of film tourism on the example of the series ‟Game of Thrones” in the Republic of Croatia. The primary aim of the research is to analyse the characteristics of film tourism on the example of tourism caused by the filming of the series ‟Game of Thrones”. The research paper results should contribute to the creation of a foundation for the development of the audio-visual industry in Croatia, and thus for the development of film tourism.
Ključne riječi
Screen tourism, Tourism, Dubrovnik, Split, Šibenik, Game of Thrones
Hrčak ID:
266044
URI
Datum izdavanja:
1.12.2021.
Posjeta: 1.423 *