INDECS, Vol. 21 No. 6, 2023.
Original scientific paper
https://doi.org/10.7906/indecs.21.6.4
Digital Transformation of Croatian Newspapers: Analyzing Evolving Perspectives of Readers over a Five-Year Period
Marin Galić
orcid.org/0000-0002-3009-1260
; University of Zagreb, Faculty of Political Sciences, Zagreb, Croatia
Boris Beck
; University of Zagreb, Faculty of Political Sciences, Zagreb, Croatia
Mislav Ante Omazić
; University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia
Abstract
The digital transformation has revolutionized the media industry, reshaping the way news is consumed and challenging the dominance of traditional printed publications. As technology continues to advance at an unprecedented pace, it is crucial to examine the evolving landscape of news publishing and understand the preferences and behaviors of readers in the context of digital and printed newspaper formats. This research article presents a comparative analysis of reader opinions on a significant Croatian e-publication over a five-year period, aiming to explore the impact of digital transformation on readers` perceptions, engagement, and preferences between online and traditional printed content. By delving into the advantages, challenges, and trends associated with e-publications and printed editions, this study provides valuable insights into the dynamic relationship between readers and news publications in the digital era.
Keywords
digital transformation; e-publication; newspaper; printed; readers
Hrčak ID:
312403
URI
Publication date:
28.12.2023.
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