Prethodno priopćenje
https://doi.org/10.22572/mi.29.2.3
Lifestyle Journalism’s Perception in Field of Sustainable Development
Ivona Čulo
orcid.org/0000-0002-9287-5554
; Sveučilište Sjever
Sažetak
Lifestyle journalism occupies a prominent segment of the media industry and usually
generates significant income. It primarily offers its audience the so-called “useful news”, information that is of practical use for everyday life. Often it is categorized
as complementary to so-called “serious” journalism, focused on topics such as politics, the economy, and social and cultural conflicts. However, considering wide reach of lifestyle media and their potential influence on the audience, it is necessary to pay attention to the social responsibility that these media bear, especially when it comes to promoting the topics of sustainable development, established as a key element of contemporary social paradigm. To understand perception of readers of lifestyle media in Croatia to these media approach to the publication and processing of topics related to sustainable development, a survey was conducted with main goal of investigating the attitudes of actual and potential readers. The research included secondary objectives, such as the analysis of the level and frequency of content consumption through printed and digital lifestyle channels, with a special focus on readership indicators and the frequency of visiting portals of lifestyle media. The methodological framework of the research included data collection through an oral telephone survey, conducted electronically using the Computer Assisted Telephone Interviewing technique. The data was balanced by weighting using Rim Iterative Method, which achieved that the socio-demographic structure of the sample corresponds to the demographic characteristics of the wider population. The research indicated the need for changes in the approach of lifestyle journalism, on all levels, suggesting that greater dedication to sustainable development topics could result in more positive perceptions and image of these media among consumers. The integration of such topics could improve the impression of authenticity and relevance of lifestyle journalism, which was confirmed in research.
Ključne riječi
socially responsible topics; lifestyle journalism; media; perception; sustainable development of society
Hrčak ID:
312686
URI
Datum izdavanja:
30.12.2023.
Posjeta: 204 *