Izvorni znanstveni članak
https://doi.org/10.5671/ca.47.4.5
Gamification and Immersive Experiences in Museums as Audience Development Strategy – The Case of Croatian Museums
Igor Mavrin
; Academy of Arts and Culture in Osijek, Josip Juraj Strossmayer University in Osijek
Hrvoje Mesić
; Academy of Arts and Culture in Osijek, Josip Juraj Strossmayer University in Osijek
Alta Pavin Banović
; Academy of Arts and Culture in Osijek, Josip Juraj Strossmayer University in Osijek
Sažetak
Technology has always been playing a significant role in interpretation and presentation of cultural heritage, both the objects exhibited in museums and heritage present in situ. Enhancement in the field of extended reality can be seen as the gamechanger for the heritage presentation, with the immersiveness and gamification having the potential of turning nonvisitors into visitors. Cultural institutions, city governments, tourist offices and heritage sites are turning towards the
concepts of immersive and gamified heritage, trying to reach new segments of visitors and tourists. The paper brings an
extensive contemporary literature review on the immersive technologies in museums and heritage sites, and audience
development trends in museums in general. The paper deals with the research problem of immersive technologies as
audience development strategies of Croatian museums. The research questions are the following: Is the general population
interested in current museums' offerings? Will the interest for the museums' offerings rise if they would offer an immersive
and gamified experience? The research has been conducted on the general population as cultural audiences, exploring
their attitudes towards museums, video games, immersive realities, and use of gamification and immersiveness in museum
offerings.
Ključne riječi
museum management; immersive technologies; interactive media; heritage interpretation; marketing strategies
Hrčak ID:
312863
URI
Datum izdavanja:
15.12.2023.
Posjeta: 263 *