Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2159849
Modeling public acceptance of renewable energy deployment: a pathway towards green revolution
Madad Ali
Muhammad Irfan
Ilknur Ozturk
Abdul Rauf
Sažetak
Renewable energy adoption is a complicated process that is influenced
by a multitude of different factors. Previous studies seldom
examine the social acceptance of renewable energy from the
Chinese perspective in Shandong province. To bridge this gap, comprehensive
research is crucial to find the public attitude towards
renewable energy. We extended the theory of planned behavior by
incorporating three additional factors, i.e., risk perception, environmental
concern, and belief about renewable energy costs. A questionnaire
survey was conducted in the four major cities of
Shandong province. The Logit model was used to determine possible
factors affecting public acceptance. Research findings reveal
that residents significantly support renewable energy regarding its
positive environmental impact. Individuals’ education, personal
income, awareness and belief of renewable energy consumption
cost positively affect their intention to utilize renewable energy, as
the willingness to pay increases with an increase in these factors
while decreasing with individuals’ age. Young people with higher
education and income are willing to pay extra for green energy.
Research results emphasized the importance of enhancing public
awareness and highlighting renewable energy benefits to win public
acceptance of renewable energy deployment.
Ključne riječi
Renewable energy; public acceptance; consumer attitude; willingness to pay; China
Hrčak ID:
314015
URI
Datum izdavanja:
28.10.2022.
Posjeta: 174 *