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Focal Points in Recent Tourism Price Research

Helena Nemec Rudež orcid id ; University of Primorska, Faculty of Tourism Studies – Turistica, Department for Management in Tourism, Portorož, Slovenia

Puni tekst: engleski pdf 159 Kb

str. 189-205

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The article aims to provide a comprehensive overview of recent academic studies on pricing in tourism and to deepen the understanding of the recently prevailing research streams on this topic. This article reviews research articles on tourism pricing published in journals in the Scopus database between 2017 and early 2023. An analysis of the selected literature identifies three research streams on pricing: research on price determinants, price development and customers’ price decisions. In terms of methodology, empirical studies predominate, and in terms of period, the distribution over the years shows a stable and consistent level of research activity. The article is essential for further research in the field by presenting a synthesis of recent academic work.

Ključne riječi

pricing research; tourism industry; price determinants; price development; customer price decisions

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