Skoči na glavni sadržaj

Izvorni znanstveni članak

Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption

Mirna El-Shayeb orcid id ; German University in Cairo, Egypt
Sara El-Deeb orcid id ; German University in Cairo, Egypt

Puni tekst: engleski pdf 488 Kb

str. 173-189

preuzimanja: 28



Objectives: Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts. Methods/Approach: A non-probability convenience sampling technique was used to collect the data from 350 participants. Exploratory and confirmatory factor analyses were used to refine a luxury consumption motive scale. Results: The findings showed price, quality, and investment as rational motivators, and conspicuousness, hedonism, self-identify, and uniqueness, as emotional motivators are extracted as dimensions of the luxury consumption scale, specially fitted for jewellery. Conclusions: The present study makes a significant contribution with regards to creating a unanimous refined scale for luxury consumption motives of jewellery and categorising them into emotional and rational.

Ključne riječi

scale refinement; jewellery; luxury consumption; luxury motives; emotional; rational

Hrčak ID:



Datum izdavanja:


Posjeta: 69 *