Pregledni rad
https://doi.org/10.32728/ric.2024.101/2
Trends in commerce - review and comparison of research and reports
Bartosz Kordecki
; Silesian University of Technology, management and organization, Poland
Sažetak
Purpose
The aim of this publication is to understand how various commercial publications perceive the future of the commerce world and whether the information they contain can be utilised by managers and researchers in their decision-making processes. The author endeavours to identify dominant trends in business publications and compare them with similar academic studies.
Design/Methodology/Approach
A literature review and content analysis of selected commercial publications were conducted to extract the most important commerce phenomena, which were then juxtaposed with the results of bibliographic academic literature research.
Findings and implications
The findings reveal a disparity between the interests of the academic and business communities regarding specific topics. While their general orientations coincide, differences arise due to the commercial objectives of the publications provided by companies, resulting in variations in the analysis, anticipation, and promotion of trends.
Ključne riječi
digital commerce; commerce trends; publication review; sustainable commerce; future trends
Hrčak ID:
318536
URI
Datum izdavanja:
9.4.2024.
Posjeta: 0 *