Izvorni znanstveni članak
Moral Emotions and Polarization of Voters
Stanko RIHTAR
orcid.org/0000-0002-1369-7148
; Institut društvenih znanosti Ivo Pilar, Zagreb
Ivana FERIĆ
orcid.org/0000-0002-9725-9558
; Institut društvenih znanosti Ivo Pilar, Zagreb
Sažetak
The role of moral emotions in polarization of voters was
examined in a public opinion research, conducted prior to
the Parliamentary Elections in 2007 on a nationally
representative sample of adults in Croatia. The used
measures included questions on the salience of morality and
competence as criteria of political choice, as well as short
(three-item) scales of positive and negative moral emotions
elicited by the two major political parties in the election.
Contrary to the results of previous studies, where moral
emotions and perceived morality and competence were
found to be equally strong predictors of political choice, this
research has shown moral emotions to be more significant in
the identification of extreme groups of voters. Such results
are mostly in agreement with the numerous findings stating
that, in the area of morality, "evil is stronger than good",
or that the negative issues more frequently draw voters’
attention and elicit more intense reactions.
Ključne riječi
morality; competence; moral emotions; voting behavior
Hrčak ID:
29429
URI
Datum izdavanja:
31.10.2008.
Posjeta: 3.198 *