Professional paper
https://doi.org/10.37023/ee.11.1-2.7
THE CONTRIBUTION OF COMPUTER COMMUNICATIONS TO RAISING AWARENESS ABOUT ENVIRONMENTAL PROTECTION: A CASE STUDY OF THE #BORANKA CAMPAIGN
Damir Tomić
orcid.org/0000-0003-2011-8308
; Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, Croatia
*
Dan Špicer
; Scout and Guide Association of Croatia, Zagreb, Croatia
Igor Mladinović
; Imago creative agency, Zagreb, Hrvatska
* Corresponding author.
Abstract
This study focuses on the role of computer-based communications in increasing awareness of environmental protection, using the #Boranka campaign as a case study. By conducting a literature review on the use of computer-based communications for environmental awareness raising, and analyzing social media posts and conducting interviews with campaign organizers, the study evaluates the strategies, messages, and effects of the campaign on the public. The results of the study reveal that the #Boranka campaign successfully raised awareness about environmental protection and attracted volunteers, with computer communications, particularly social networks, playing a significant role in achieving these goals. The use of social networks allowed the campaign to reach a large number of people and emphasize the importance of environmental protection. The campaign's messages were clear, calling for action and citizen engagement in environmental protection. Despite facing challenges such as lack of resources and technical skills, the campaign organizers were able to overcome these obstacles through various strategies. The study concludes that computer communications are an effective tool for raising awareness about environmental protection, particularly when used in combination with other methods. It recommends further research to explore how computer communications can be used to achieve specific environmental goals.
Keywords
computer-based communications; scouts; social networks; citizen engagement
Hrčak ID:
329207
URI
Publication date:
31.3.2025.
Visits: 462 *