Izvorni znanstveni članak

https://doi.org/10.31803/tg-20241213154237

Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM Approach

Thai-Ngoc Pham orcid.org/0000-0001-6362-5444 ; Faculty of Economics – Law, Dong Thap University, 783 Pham Huu Lau, Ward 6, Cao Lanh city, Dong Thap province, Vietnam *

* Dopisni autor.

Sažetak

This study examines Vietnamese young tourists’ perceptions of smart tourism applications, focusing on their influence on flow experiences and re-browse intentions. Using an extended Technology Acceptance Model (TAM), the research surveyed 455 respondents, analyzing how app dimensions—user interface design, informativeness, interactivity, personalization, and accessibility—affect perceived ease of use, usefulness, enjoyment, and security. The findings reveal that perceived enjoyment and security significantly enhance e-flow experiences, which in turn foster re-browse intentions. Practical implications include strategies for app developers to optimize design features and personalization to improve user engagement and loyalty.

Ključne riječi

e-flow experience; re-browse intention; smart app dimensions; Vietnamese young tourists

Hrčak ID:

329908

URI

https://hrcak.srce.hr/329908

Datum izdavanja:

14.6.2025.

Posjeta: 1.814 *