Pregledni rad
Challenges and Restraints to Halal Market Growth
Kadrija Hodžić
; Faculty of University of Economics Tuzla, 75000 Tuzla, Bosnia and Herzegovina
*
* Dopisni autor.
Sažetak
Halal markets belong to the group of the world's strongest markets. In 2021,
the size of the global halal food market is larger than the individual annual
GDP sizes of some of the world's most developed countries, and is
estimated to grow at a rate of approximately 11%. Companies from
Muslim-majority countries, as well as those from non-Muslim countries,
are working to become major players in such a growing market. However,
the expansion of the halal market carries a potential social conflict arising
from two related natures: on the one hand, the struggle for market shares in
global production, and on the other hand, the clash of cultures in the market.
For now, the economic conflict is muted by the globalist ideology of the
free market, but the post-globalist perspective with the possible closure of
national markets could awaken that conflict. The second conflict is more
pronounced and strongly present in the public discourse of certain Western
countries where aggressive anti-halal movements have been developing in
recent years. The regular narrative of such movements is expressed by the
claim that halal food is a threat to the normal life of Westerners and that by
consuming it, non-Muslims will be contaminated by Sharia ideology. These
are significant challenges and limitations for the further growth of the halal
market. Gathering such information is an important prerequisite for
understanding the complexity of market penetration of halal products, as
well as for understanding the potential social conflict that is already
hampering the long-term and complex dialogue between Islam and the
West.
Ključne riječi
halal market; Islamic economy; halal boycott; xenophobia
Hrčak ID:
330932
URI
Datum izdavanja:
31.5.2023.
Posjeta: 772 *