Prethodno priopćenje
Sociosemiotic Bricolage: the Analysis of the "Perfect Couple"
Mislava BERTOŠA
; Filozofski fakultet, Zagreb
Sažetak
This article gives an analysis of discoursive constructions of
the notion of "a perfect couple" in the theoretical and
analytical framework of social semiotics. The analytical
model was composed as a bricolage, in accordance with the
nature of semiotic analysis, consisting of two assumptions
within social semiotics and another two within queer studies.
Within social semiotics the author has used (1) the notion of
multimodality, and (2) the concept of meaning as a dynamic
and unstable action which produces change and
transformations, a constant process of re-defining available
semiotic resources. Within queer studies the author has used
(3) the concept of historical construction of heterosexuality as
a self-evident, desirable and privileged category, and (4) the
concept of non-normative sexualities and identities as
potential threats to heterosexual hegemony. The analysis of
the corpus affirmed multimodal texts, which constructed their
meaning from two different semiotic modes – verbal and
visual. The results of the analysis suggest a connection
between the stereotypical image of the "perfect couple" and
the social construction of desire. They also indicate that
different semiotic resources function as powerful means of
social control, as well as an instrument of resistance
practices.
Ključne riječi
sociosemiology; queer studies; multimodality; stereotypes; resistance practices
Hrčak ID:
31153
URI
Datum izdavanja:
31.12.2008.
Posjeta: 2.260 *