Poljoprivreda, Vol. 14 No. 2, 2008.
Prethodno priopćenje
CONSUMERS PREFERENCES IN SMOKE-DRIED MEAT PRODUCTS OF OSIJEK-BARANYA COUNTY
Ivana Jelušić
; Poljoprivredni fakutet Sveučilišta J.J.Strossmayer u Osijeku, Osijek, Hrvatska
Zdravko Tolušić
; Poljoprivredni fakutet Sveučilišta J.J.Strossmayer u Osijeku, Osijek, Hrvatska
Marija Tolušić
; Ekonomska i upravna škola, Osijek, Hrvatska
Sažetak
Exceptional taste of smoke-dried meat products; its quality and special flavour that marks they are characterized with attracted to many people of various purchasing power. For the purpose of resarch; a survey on consumption of smoke-dried meats was carried out among inhabitants of the Osijek-Baranya County. Despite high prices of smoke-dried meat products even 95% of examinees consume the same products. Most of them (50%) exclusively buying smoke-dried meat products in specialized stores; while 35% of them produce and buy the same ones whereas only 15% consume home made products. Data shows that large number of people consume all smoke-dried meat products buying them exclusively from different stores (50%); where most attention is devoted to price and quality (75%). The brand is also essential to consumers (68%); along with the valid declaration and inevitable examination by authorized inspection. 62% of persons expressed trust in sanitary-toxic validity of smoke-dried meat products. Among examinees; all smoke-dried meats are most preferred (40%) followed by sausage (22%); ham (20%); kulen sausage (10%); bacon (5%) and scraps (3%). The result show that large number of people do not know a real offer on the market and/or are not informed on difference between industrial and real domestic products.
Ključne riječi
Osijek-Baranya County; smoke-dried meats; consumers; market
Hrčak ID:
31255
URI
Datum izdavanja:
18.12.2008.
Posjeta: 2.965 *