Polytechnic and design, Vol. 11 No. 3, 2023.
Original scientific paper
https://doi.org/10.19279/TVZ.PD.2023-11-3-09
DESIGN OF THE INNOVATIVE SECURITY BRAND oIRiginal
Maja Matas
; The Faculty of Graphic Arts of the University of Zagreb, Getaldićeva 2, 10000 Zagreb. Croatia
*
* Corresponding author.
Abstract
oIRiginal denotes the originality of the textile item and sets a new way of designing protected fashion items. The mark of authenticity cannot be copied without losing the infrared component. The textile experiment proves that the new principle of creating a brand using an expanded visual spectrum is an innovation in the field of the fashion industry. The logo of the new security brand oIRiginal (original + infrared) was designed. It is planned in two spectrums and has two visual states visual (V) and infrared (Z). The V state was observed with the naked eye, with an infrared camera at a wavelength of 1000 nm. The paper presents the results of reproducing security graphics on textiles of the innovative brand oIRiginal.
Keywords
IR; oIRiginal; infrared camera; fashion industry; copyright; brand security
Hrčak ID:
343310
URI
Publication date:
24.11.2023.
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